Walk the Referral Loop Proposal
Decide whether a referral experiment is timely by using AARRR sequencing and North Star logic.
Referral proposal The team wants to add team-invite rewards to boost growth before quarter end. Referral can amplify value, but it can also amplify an unfinished experience. Earn the ask Treat referral as a downstream loop. Check earlier AARRR stages first, then use RICE to decide whether the loop deserves current capacity. Users share value they have already felt, not value you hope they will find later. Readiness Step 1 What evidence matters most before building the referral loop? Frame Step 2 Data shows only power users with two completed workflows retain well. What is the strongest frame? Test Step…
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