Walk the Source Fidelity Check
Trace a repurposed claim back to its source and correct distortion before publishing.
Metric drift A social draft turns a narrow pilot result into a broad customer claim. Repurposing compresses language; compression must not inflate evidence. Five Whys Claim -> Source -> Missing condition -> Root cause -> Rewrite Ask why the derivative claim differs from the source until the distortion is visible. Shortcut Make the claim punchier The asset stays persuasive because it stays true. Plain language simplifies wording, not evidence. 01 Compare 02 Root cause 03 Now you try: fresh claim Evidence Derivative: "Customers save 60% of review time." Source: "Two pilot teams reduced one approval step by 60% after enablement."
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in