INFLUENCE-PERSUASION5 MIN READ
Walk the Sponsor From Interest to Approval
Sequence an approval conversation so each move reduces a specific sponsor concern.
decision-trail risk-ladder principle-line The moment Rafi has one hallway conversation with the COO before planning locks. He needs approval for a pilot, not permission to send a deck into limbo. Sponsor sequencing Credibility, right-size, commitment Each move should reduce one concern: Is this real? Is the ask controlled? Is it aligned with what I already said mattered? Wrong shortcut Lead with the whole deck A clean pilot approval Authority gets attention; consistency makes the yes feel aligned. 01 Open 02 Frame 03
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