Map power and interest before the public meeting
Use a power-interest stakeholder map to plan engagement for a water utility decision.
The move: segment stakeholders by power and interest before you write the message. Stakeholder analysis has three steps: identify stakeholders, prioritize them, and understand what they need from you. The power-interest grid is a simple way to do the second step. It prevents two common mistakes in water projects: over-serving the loudest voice and under-serving the quiet person who can stop the work. Manage Closely High power and high interest. Examples include regulators, elected sponsors, emergency management, or a major institutional customer affected by an outage. Engage early, name constraints, and ask what would make the decision workable. Keep Satisfied…
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