REST-APIS5 MIN READ
Webhooks Are APIs Too
Design webhook delivery as a REST-adjacent API with authentication, idempotency, retries, and observability.
Duplicate storm CRM receivers get duplicate contact.created deliveries during a 20-minute outage. Retries are normal; duplicate side effects are optional. Principle Make delivery verifiable and repeatable Webhook receivers need enough structure to trust, dedupe, and debug each event. Just POST JSON Fast demo, brittle production Retries become safe Outbound events deserve inbound API discipline. 01 Identity 02 Payload 03 Retry Step 1 A customer asks how to know the webhook came from you.
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