Put weekly customer conversations before weekly roadmap debates
Explain why a weekly interview cadence produces better discovery decisions than sporadic research spikes.
The move: build a steady evidence stream before you debate solutions. Continuous discovery is not “talk to customers more.” It is a structured habit where a product trio keeps a regular cadence of customer contact, opportunity synthesis, and lightweight testing. That cadence matters because teams make better decisions when they compare evidence across time, not when they react to the most recent request. When discovery is sporadic, three distortions show up fast. First, recency bias: the latest complaint feels representative even when it is not. Second, solution anchoring: a team starts with an idea because the evidence arrived only after…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in