Build and apply a weighted partner-application rubric using balanced scorecard logic.
BrightPath wants fast-track reseller approval. It has access to 600 target accounts and a strong executive sponsor, but only one certified consultant and uneven customer references. Use a weighted balanced rubric so revenue potential, customer quality, operating discipline, and capability all count before approval. The common trap is to let a large account list overwhelm every other signal. That rewards attractive reach while hiding delivery risk, customer experience risk, and onboarding load. 1. Choose criteria Market reach 30%, solution fit 20%, delivery capability 25%, operating discipline 15%, executive commitment 10%. The categories cover financial opportunity plus the process and capability…
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