Build a short post-demo sequence where each email has a distinct job.
The team has useful assets but no structure, so every stakeholder wants their favorite PDF pushed in the first email. Let each drip email solve a different post-demo decision problem. The usual shortcut is to send a giant “everything you need” follow-up right after the demo. That feels efficient internally, but it usually overwhelms the buyer, weakens the internal champion, and forces high-commitment asks before the sequence has handled the prospect’s real blockers. Email 1 Recap the promised use case and the exact workflow or outcome demonstrated on the call. This keeps the memory of the demo concrete and useful.…
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