Compare assumption tests across three candidate solutions
Design assumption tests for multiple solutions on one target opportunity and choose what to test first.
The team has several solutions for one target opportunity and needs to decide which assumptions to test first instead of arguing from taste. Compare solutions by their riskiest assumptions and choose the smallest test that meaningfully changes the build decision. A common trap is polishing each concept equally or testing whichever prototype is easiest to design rather than whichever assumption most threatens success. List the concepts For one target opportunity, write three distinct solutions rather than three cosmetic variants of the same idea. Real comparison requires genuinely different paths to value. Name the sink-or-swim assumption For each concept, ask what…
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