Diagnose Where The Flywheel Is Leaking
Use flywheel stages to identify whether the real leak is in evaluation, activation, habit, or champion behavior.
A PLG company sees flat revenue growth even though trial starts, onboarding completion, and weekly active users all look acceptable in isolation. Map metrics to evaluator, beginner, regular, and champion stages, then inspect which transition still fails to create forward motion. The usual trap is treating every positive metric as proof that the surrounding stage is healthy instead of checking whether it actually causes movement to the next stage. Map metrics to stages Map existing metrics: trial starts to evaluator, first successful workflow to beginner, repeated weekly use to regular, and invites or shared outcomes to champion. This translation turns…
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