Worked Example: Build a Midjourney Prompt From a Real Brief
Convert a real campaign brief into a layered Midjourney prompt with deliberate controls.
The brief says: create a premium launch image for a sustainable running shoe, suitable for a homepage hero and investor update. Build in four moves: core subject, scene and composition, style cues, then controls. The common trap is stuffing product, mood, camera, layout, and parameter ideas into one adjective-heavy line until the model has no hierarchy. Step 1 Name the irreducible image: a sustainable running shoe as the hero object on a pedestal. This protects the one thing that cannot disappear when style or environment changes. Step 2 Add the scene and framing: brushed aluminum pedestal, soft mist, wide studio…
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