Build an Eight-Touch Sequence
Plan a multi-touch outbound sequence that uses progression rather than repetition.
Leadership wants an eight-touch, 14-day outbound sequence for operations leaders after ERP migrations. One sequence, different jobs: trigger, proof, channel shift, live test, objection handling, reduced-friction close. Without distinct jobs, the sequence degenerates into repeated bumps that increase pressure without improving buyer understanding. Touch 1 Email: name the migration trigger and likely operational consequence. This is the attention job. Touch 2 Email reply: add one benchmark or mini-case tied to the consequence. This deepens interest with proof. Touch 3 LinkedIn: reference the public migration context in a lighter format. This keeps continuity while changing channel texture. Touch 4 Call: test…
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