Rewrite a Demo Stage Exit Criterion

Turn a vague Demo-stage exit rule into something a manager can audit. Exit criteria should describe buyer commitments, not seller activity. “Rep completed demo” sounds precise, but it says almost nothing about whether the buyer is ready for the next stage. Start with the weak rule Current rule: “Demo completed and prospect interested.” This blends rep action with subjective interpretation. Ask what the next stage requires To move forward, the buyer should confirm fit, identify the decision process, and agree to the next step. Exit criteria should prepare the deal for the next commitment, not just summarize the last meeting.…

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