Turn messy interview notes into an opportunity branch

Interview notes are scattered across quotes, behaviors, and workaround descriptions, but the team needs one clear opportunity branch on the tree. Opportunity branches should describe a repeated unmet need that matters to the outcome and is not already a solution in disguise. Teams often jump from notes like “kept checking permissions” to feature branches like “add permission warnings,” which closes the solution space too soon. Cluster by customer struggle Group notes by the progress customers were trying to make, such as “know setup is complete,” “invite teammates safely,” or “recover from mistakes.” Clustering around progress prevents the synthesis from becoming…

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