Worked: Issue Tree From a Messy Brief

churn is up, sales blames onboarding, support blames product, and finance wants a number MECE issue tree The common trap is to polish the artifact before the logic is stable. That creates attractive slides with hidden gaps, overlapping reasons, and recommendations that depend on assumptions no one has named. 1 State the decision the client must make in one sentence. This prevents the work from becoming general analysis. 2 Build the reasons or issue branches at the same logical level. Parallel structure lets the client inspect the argument. 3 Attach evidence and uncertainty to each reason. The advisor shows where…

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