Build a PESO channel plan for an executive thought leadership request.
A CEO wants to be known for responsible AI, but the team has only a broad topic and a desire for visibility. PESO channel roles: owned clarifies, earned validates, shared activates, paid amplifies. The trap is pitching the CEO before the argument exists. Generic visibility creates generic interviews and weak authority. Define the point of view Write: Enterprise AI trust will be won through procurement standards, not marketing claims. A point of view must create tension. It should tell the audience what to believe or do differently. Anchor owned proof Build a 900-word owned essay, procurement checklist, and two customer…
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