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MASTER-DATA-MANAGEMENT5 MIN READ

Worked Walkthrough: Build a Survivorship Matrix

Create a survivorship matrix that assigns source authority, fallback, freshness, and exception handling by attribute.

First non-null survivorship is selecting product values without regard to attribute authority. Different attributes need different sources of truth, validation rules, and exception owners. A populated value is not automatically a trusted value. The first available source wins each blank product field. Each product attribute has a primary source, fallback, validation check, and steward exception path. Select critical attributes Start with fields that affect sales, compliance, fulfillment, and reporting: description, pack size, lifecycle status, regulatory category, and dimensions. Do not matrix every field at once. Begin where wrong values change decisions or create operational risk. Assign primary authority Map each…

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