Interpret funnel results using segment and conversion-time logic.
A blended trial-to-first-report funnel looks stable, but the field experience suggests different segments behave very differently. Read the funnel across segment and time, not just overall completion. The trap is treating eventual conversion as sufficient even when the delay itself destroys product momentum or sales efficiency. Step 1 Start with the blended funnel: 35% of trials reach first report. Useful summary, but too coarse to explain what is actually happening. Step 2 Split by motion: self-serve analysts convert at 48%, enterprise admins at 19%. The average was hiding a major segment problem. Step 3 Add time-to-convert: analysts reach first report…
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