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EVENT-PLANNING5 MIN READ

Run a Site Visit Like an Operator

Use the guest journey to inspect a venue during a site visit.

The venue tour shows attractive spaces but misses the paths that make the event actually work. Journey-based site visit: attendee path plus operator path The common trap is letting the venue's sales route define the inspection. Sales tours emphasize beautiful rooms and menu options, while event failures often hide in entrances, elevators, staging, storage, power, and back-of-house timing. Start outside Walk from rideshare, bus drop, parking, and accessible entrance to the first decision point. Arrival confusion becomes the guest's first impression. Time the guest path Measure minutes from arrival to registration, registration to seat, and room to restroom. Distances become…

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