Describe why weak ties are useful in a room and how to approach them without being transactional.
Weak ties matter because they bridge different worlds. The Network Logic Your close colleagues usually know many of the same people and hear many of the same stories. That overlap is useful for trust, but poor for novelty. An acquaintance from another function, region, customer segment, or professional community can carry non-overlapping information. The Room Move Do not randomly chase strangers. Use a bridge: a shared session, a mutual contact, a common problem, or a host-minded introduction. Then ask a question that opens their context: "What are you seeing in your market that surprised you this quarter?" The Guardrail Weak-tie…
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