Projects Hold the Work, Not Just the Chat

Projects reduce re-briefing. A one-off chat is good for quick transformation: summarize this, tighten this, brainstorm that. A Project is better when the work has a continuing shape. The key signal is repetition. If you keep restating the goal, audience, files, and previous decisions, you are already paying the cost that Projects are meant to remove. What belongs in a Project Use a Project when the task has all three conditions: the work spans multiple sessions, the same files or references matter repeatedly, and later prompts depend on earlier decisions. Strategy memos, interview scorecards, client proposals, planning docs, and training…

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