Write assertions, not labels
Rewrite topic labels into assertion headlines that can be supported by slide evidence.
A slide title is the first argument the audience reads. The Teach A topic label is useful to the author while organizing a deck, but weak for the audience during a decision. It says where the slide sits in the deck, not what the slide contributes. Assertion-evidence structure replaces topic labels with message headlines because the audience needs the conclusion before the evidence can make sense. Think of the headline as a promise. The slide promises to prove one thing. The visual evidence either keeps that promise or exposes that the slide is trying to do too much. This is…
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