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GENERATIVE-AI-FOR-BUSINESS5 MIN READ

The Use-Case Workshop Trap

Identify the discovery flaw that makes a generative-AI idea hard to prioritize or measure.

The room has energy. The artifact still may not contain a use case. Which workshop detail is the biggest issue to fix before Nadia prioritizes pilots? Vague tool ideas Correct. 'Build a chatbot' names a tool, not the decision, owner, data, or metric. Use-case discovery must convert tool ideas into measurable workflow changes. Executive enthusiasm Enthusiasm helps sponsorship. It becomes a problem only if it replaces a success metric, decision owner, or data check. People brought laptops Tool access is not the core issue. The missing principle is not hardware readiness; it is whether the idea has a measurable decision…

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