Where GenAI Value Concentrates
Use real value magnitudes to prioritize a focused generative-AI portfolio instead of scattering pilots.
Use the value map to decide how to focus a generative-AI portfolio. GenAI ROI Map: Focus Before Scale Estimated annual value from 63 use cases Global economic potential across analyzed use cases $2.6T-$4.4T Value concentrated in four functions Customer ops, marketing and sales, software engineering, R&D about 75% Customer operations productivity value Potential range as share of current function costs 30%-45% Software engineering productivity value 20%-45% Marketing productivity value Potential range as share of total marketing spend 5%-15% Sales productivity value Potential range as share of global sales expenditures
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