Stop Letting Urgency Own the Firm
Separate urgent client noise from important firm-management work during a deadline week.
A firm leader's calendar should show more than incoming urgency. The Eisenhower Matrix asks two questions that accounting-firm calendars often hide: is this important, and is it urgent? Important work affects risk, client outcomes, team capacity, or firm economics. Urgent work has a time pressure. Some tasks are both, such as clearing a final review before an e-file deadline. Some are urgent but not leader-level important, such as a client portal reset that someone else can handle. Some are important but not urgent, such as documenting what caused last week's review bottleneck. That third quadrant is where firms often underinvest.…
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