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AI-FOR-MARKETING5 MIN READ

Prune the AI Tactic Pile

Select the next planning move when AI has produced campaign tactics before the campaign stage and KPI are clear.

A campaign war room with a product marketer facing a crowded wall of blank sticky notes, a budget owner standing nearby, laptop open with generic AI assistant interface shapes, colored funnel-stage cards without writing, clean real-world meeting room with room for overlay, no text, words, letters, numerals, logos. A marketer faces an overloaded wall of AI-generated campaign tactic notes while a budget owner waits; the scene shows too many tactics and no visible lifecycle stage or KPI decision. The AI gave ideas. The budget owner needs a decision. What is Jon's strongest next move? Ask AI for ten more tactics…

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