Prune the AI Tactic Pile
Select the next planning move when AI has produced campaign tactics before the campaign stage and KPI are clear.
The AI gave ideas. The budget owner needs a decision. What is Jon's strongest next move? Ask AI for ten more tactics so the team has a larger menu. More tactics increase noise. The violated principle is stage discipline: ideas need a campaign role before expansion. Choose the RACE stage and KPI the campaign must move, then prune tactics against that job. Right. RACE turns the fluent list into a decision filter: Reach, Act, Convert, or Engage, each with different measures. Fund the cheapest channels first because they are lowest risk. Cheap can still be wasteful. Cost only matters after…
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