Sort Launch Assets by PESO Role
Classify campaign assets by their role in an integrated PESO plan before using AI to scale distribution.
Sort each launch asset by its campaign role before AI creates more variants. Owned base Authority proof Scale and conversation Benchmark report on the company site owned-base Journalist briefing with analyst data authority-proof Customer discussion prompt on social scale-conversation Retargeting ad for the proof page Founder byline pitch to trade press Launch email to subscribers Integrated campaign distribution Moved from channel sprawl to PESO role clarity. Owned carries the claim. Proof builds trust. Paid and shared scale what works.
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