Attribution and ROI Memory Deck
Recall the practical differences between channel credit, customer cost, and economic return.
Attributed revenue versus recoverable return Attributed revenue says where credit was assigned. Recoverable return says how much usable value actually came back after costs. A channel can look strong on credit and still be weak on economic return. Why is payback useful even when ROI looks attractive? Because payback shows how long cash is tied up before the investment recovers, which matters for channel scaling and budget tradeoffs. A high-ROI channel can still be a poor next dollar if recovery is too slow. Closing channel versus creating channel Closing channels capture existing intent near the end of the path. Creating…
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