Avoid One-Metric Tunnel Vision
Use the Balanced Scorecard perspectives to check whether a metric recommendation is too narrow.
One metric can be true and still mislead. The Balanced Scorecard asks leaders to view performance through several lenses instead of managing only by financial outcomes. For analytics work, the same discipline protects you from overconfident recommendations. A metric can improve because the business improved, or because pressure was shifted into a place the report does not show. Use four lenses as a quick review before you recommend action. Financial: did revenue, cost, margin, cash, or risk move? Customer: did the buyer, user, member, or internal customer experience improve or degrade? Internal process: what operational behavior changed? Learning and growth:…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in