P&L and Unit Economics Reference Deck
Recall the core formulas and distinctions for P&L, unit economics, ROI, and payback.
What does gross profit measure after revenue? Gross profit is revenue minus direct costs of delivery, often COGS. It is the pool available to fund operating expense and profit. Use it before claiming a revenue initiative creates fuel for the business. Revenue growth versus contribution growth Revenue growth says customers paid more. Contribution growth says enough money remains after direct costs to fund the business. A plan can improve revenue while weakening contribution if discounts or service costs rise. How do you calculate simple CAC payback? CAC payback equals acquisition cost divided by monthly gross profit contribution per customer. Use…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in