Respond to an overstrong executive data-story claim with a line that preserves action and evidentiary integrity.
Pick the line that should go in Luis's blank speech bubble. The CRO wants a sharper headline. Can we say the playbook caused the expansion lift? fromTop Luis answers. fromBottom We can say expansion is strongest among accounts using the playbook, and recommend a matched test before calling it causal. This keeps the persuasive business point, names the evidence as association, and proposes the right next step for a causal claim. Yes, caused is fine because the chart points in the right direction. The direction of a chart is not a causal design. This overclaims and weakens trust if someone…
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