Explain how overall performance can reverse when segment mix differs across groups.
The overall bar seems to pick a winner. Read the segment rows before choosing the channel. Channel Conversion: Overall vs Segment Read Overall - Channel A All visitors combined 54% Overall - Channel B 50% SMB - Channel A High-volume, lower-friction segment 60% SMB - Channel B Same segment, like-for-like 68% Enterprise - Channel A Lower-volume, higher-friction segment 30% Enterprise - Channel B 42%
Sign up free: one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in