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DATA-VISUALIZATION5 MIN READ

Find The Map That Should Be A Rate

Distinguish a spatial raw-count display from a normalized rate display when comparing locations.

Realistic editorial photograph of a retail operations war room with a large blank digital map on the wall represented by soft abstract land shapes and bubble markers, three managers reviewing it from a table, clean white and glass setting, room for hotspot overlays, no text, words, letters, numerals, logos. A retail operations map shows the largest complaint bubbles over the largest cities, but the meeting question is which stores have the highest complaint rate relative to order volume. Other issues include decorative map pins, a separated legend area, and muted small-store markers. Regional complaint review: biggest city is not automatically…

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