Walk the Expansion Downside
Create a downside scenario that links adoption, pricing, hiring, and cash runway for an expansion decision.
Board pressure The UK launch model shows $1.6M ARR in year one. The board wants the downside case before approving six hires and local launch spend. If adoption is slow, cash may break before revenue has time to catch up. Scenario discipline Build the case around linked constraints A market expansion scenario should connect adoption, price, capacity, and cash. The case is useful only if it shows what management would do differently. Shortcut Revenue minus 20 percent The board sees the decision points, not just a worse number. A useful scenario is plausible, internally consistent, and tied to a management…
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