Sort the Finance Signals

Place each business fact in its primary finance bucket. P&L performance Cash-flow timing Unit economics Gross margin fell from 68% to 54% after support costs rose Operating expense increased $75,000 after adding a new vendor Net income improved even though revenue was flat Accounts receivable grew because enterprise customers pay net-60 Cash is tied in six weeks of inventory before customer deposits arrive Payroll lands before quarterly invoices are collected CAC payback stretched from six months to eleven months Each order contributes $18 after variable cost and payment fees Retained customers generate $420 of expected lifetime contribution

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