Use P&L, cash flow, and unit economics as a three-part check on a business claim.
Do not let one finance number do three jobs. Lens 1: P&L The P&L tells whether the business created profit during a period. It is the right lens for margin, operating expense, and whether revenue is expensive to deliver. Lens 2: Cash flow Cash flow tells whether the business can pay bills, fund growth, and survive timing gaps. Profit can rise while cash falls if customers pay late, inventory builds, or prepaid costs arrive first. Lens 3: Unit economics Unit economics tell whether the next customer, order, or project is worth repeating. Contribution margin, CAC payback, and CLV keep growth…
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