Identify the strongest product response when a checkout page reveals mandatory fees late.
Late-fee checkout review: conversion is up, but the required fee appears after effort is invested. The team asks for your call. What should happen before this experiment ships? Move the required fee into the first price view and keep the total consistent through checkout. Strong. This fixes the hidden-cost mechanism: the user can compare the real offer before investing effort, which aligns with FTC disclosure expectations and ethical informed choice. Keep the flow but add a small tooltip beside the final total. Weaker. A tooltip still hides material information behind an extra action. The principle violated is clear and conspicuous…
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