Classify innovation initiatives into Horizon 1, Horizon 2, and Horizon 3 and explain the different management logic each needs.
The move: manage horizons concurrently, not sequentially. Three Horizons gives leaders a shared language for the tension between today's performance and tomorrow's growth. Horizon 1 contains improvements to the current engine. Horizon 2 contains emerging opportunities that need investment, market proof, and a path to scale. Horizon 3 contains early options where the main work is learning whether a future opportunity is worth more attention. This framework works because innovation portfolios fail when every initiative is forced into the same approval logic. Core improvements deserve discipline around delivery and operational impact. Emerging ventures deserve disciplined evidence about customers, channels, economics,…
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