Trace a claim to the original

A reposted chart claims buyers prefer annual contracts, and the team wants to cite it in a board memo. Trace the artifact to original context before using it as evidence. The common shortcut is to judge the chart by how professional it looks and whether the claim matches the story you already want to tell. Name the artifact Identify whether you are tracing a quote, chart, image, screenshot, or summarized claim. Different artifacts hide different context. A chart needs methodology; a quote needs surrounding words; a screenshot needs before-and-after context. Search outward Use exact phrases, report titles, image clues, and…

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in