Handle the most common unit-economics objections
Use concise responses to common misconceptions about CAC, LTV, discounts, and retention metrics.
Promo pressure Conversion doubled, so the discount clearly worked. Your line Only if the added orders more than paid back the contribution margin you gave away. Volume can rise while economics get worse. It shifts the room from order count to incremental contribution. Ratio shortcut LTV:CAC is above 3x, so cash must be fine. That ratio says value may be strong; it does not tell us whether payback fits our runway. Ultimate value and recovery timing are not the same thing. It preserves the useful metric and adds the missing financing question. Blended CAC vs. channel CAC Know which one…
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