Sort the signals: healthy, warning, or misleading

Place each metric statement in the bucket that best describes the quality of the signal. Healthy signal Warning signal Misleading if read alone Contribution margin improved after shipping cost fell, while order volume held steady Blended retention is flat, but the newest two cohorts churn much faster than last year Reported payback improved mainly because more customers paid annually upfront CAC rose 30% while contribution and new-cohort retention both stayed strong NRR stayed above 110% because three large accounts expanded dramatically Promo orders surged even though per-order contribution margin was cut in half

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