Where do you start when the growth engine feels broken?
Use a practical decision path to diagnose whether weak unit economics starts with margin, retention, or acquisition cost.
The vague complaint Leadership says growth is getting expensive, but nobody agrees whether the leak is price, retention, or acquisition efficiency. You need a sequence that surfaces the first broken layer instead of the loudest opinion. Economic triage Margin -> Retention -> CAC Start with the transaction, then the relationship, then the cost of getting more relationships. Bad sequence Jump straight to ad spend cuts You fix root economics before optimizing spend. Later metrics inherit the truth or error of earlier ones. 01 Margin 02 Retention 03 CAC Decision 1 You learn that a recent shipping surcharge cut per-order contribution…
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