Frame a risk as uncertainty affecting a named objective.
Why this matters Most poor risk assessment starts with a noun: vendor risk, AI risk, market risk, project risk. ISO 31000 pushes a better starting point: risk is the effect of uncertainty on objectives. That wording matters because the same uncertainty can be irrelevant, dangerous, or valuable depending on the objective it touches. A supplier delay is a cost risk for Finance, a trust risk for Customer Success, and a sequencing risk for Product. The mechanism is simple: objective first, uncertainty second, consequence third. When the objective is explicit, the team can decide what evidence matters, which stakeholder owns the…
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