Open-Plan Office: Spot the Risky Pitch Draft
Identify the visual signal that a business story is centering the product instead of the customer's problem.
The draft looks polished, but one visual choice tells you the story is off. Find the element most likely to make the pitch product-first instead of customer-led. Large product mockup dominating the center of the pitch draft Right. The product has taken the hero position before the customer's problem is established, breaking the StoryBrand guide role and flattening the arc. Small customer photo pinned near the side of the monitor Plausible, but not the main issue. The customer photo is underused; the bigger violation is that the product dominates the opening frame. Small chart shape tucked into the lower corner…
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