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STORYTELLING-BUSINESS5 MIN READ

Open-Plan Office: Spot the Risky Pitch Draft

Identify the visual signal that a business story is centering the product instead of the customer's problem.

Open-plan tech office with a salesperson and product lead reviewing a pitch draft on a large blank monitor; the center of the screen shows a large glossy product mockup shape, a small customer photo pinned at the side, a small chart shape in a lower corner, modern desks and plants, clear overlay space, no text, words, letters, numerals, logos. Maya and a product lead review a pitch draft on a monitor. A large product mockup dominates the center, a small customer photo sits near the edge, and a small chart is tucked into a lower corner. The draft looks polished,…

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