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STORYTELLING-WITH-DATA5 MIN READ

Maya's CFO Slide Has The Wrong Hero

Choose the opening move that aligns context, chart focus, and narrative arc for a tense executive review.

Eight minutes before the CFO review, Maya must decide what the first slide should make obvious. The CFO says the margin drop is the only issue worth using leadership time on. Which revision should Maya make before she presents? Open with the enterprise margin drop, highlight discounting as the driver, and park volume and mix as muted support. Right. This follows Knaflic's context-first principle: the slide answers the audience's decision question, uses focus to guide attention, and gives the story a clear conflict. Start with a neutral dashboard tour so the CFO can see every metric before hearing the conclusion.…

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