Work a MECE Option Map
Transform mixed strategic options into a MECE map with comparable categories.
Leadership asks where to invest $500,000 next quarter. The draft list says: enterprise sales, partner channel, price increase, onboarding automation, and churn program. The list mixes customer segment, channel, pricing lever, product capability, and retention motion. That creates false trade-offs. Diagnose the mix Enterprise = segment. Partner channel = acquisition channel. Price increase = monetization lever. Onboarding automation = conversion lever. Churn program = retention lever. Mixed principles mean the list is not decision-ready. Choose one split Use revenue drivers: acquisition, conversion, retention, expansion. This split covers the growth decision without overlap. Rewrite options Acquisition: partner channel. Conversion: onboarding automation.…
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