Use a Scorecard, Not a Single Sell-Out Number

Sell-out lift is a signal, not the verdict. Use multiple lenses A trade promotion can lift volume and still fail on margin, compliance, stock, repeat, or brand health. A scorecard makes those costs visible. Separate outcome from execution If sell-out is weak, the cause could be the idea, the mechanic, the stock level, the location, the timing, or the store execution. The scorecard helps isolate the problem. Turn review into learning The best post-promo review does not just say win or loss. It says what to repeat, what to change, what to stop, and what to test next.

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